A parable is a little story with a message. Here’s the story:
Murphy, a furniture dealer from Dublin, decided to expand the line of furniture in his store, so he decided to go to Paris to see what he could find. After arriving in Paris , he visited with some manufacturers and selected a line that he thought would sell well back home.
To celebrate the new acquisition, he decided to visit a small bar and have a glass of wine. As he sat enjoying his wine, he noticed that the small place was quite crowded, and that the other chair at his table was the only vacant seat in the house. Before long, a very beautiful young Parisian girl came to his table, asked him something in French (which Murphy could not understand), so he motioned to the vacant chair and invited her to sit down.
He tried to speak to her in English, but she did not speak his language. After a couple of minutes of trying to communicate with her, he took a napkin and drew a picture of a wine glass and showed it to her. She nodded, so he ordered a glass of wine for her.
After sitting together at the table for a while he took another napkin and drew a picture of a plate with food on it, and she nodded. They left the bar and found a quiet bistro that featured a small group playing romantic music.
They ordered dinner, after which he took another napkin and drew a picture of a couple dancing. She nodded, and they got up to dance. They danced until the bistro closed and the band was packing up.
Back at their table, the young lady took a napkin and drew a picture of a four-poster bed on it.
Shocked, Murphy ran out of the bistro and returned to his hotel, alone. To this day, it continues to creep him out that she figured out he was in the furniture business.
Here’s the message: Make SURE you know that accurate communication is taking place. Ask someone who is NOT in the business to read your form letters, and your marketing pieces, to see if you are sending the wrong messages, or incomplete messages, or messages capable of more than one interpretation. You could miss out on some opportunities if you do not.